SEO and pay-per-click advertising are two great ways to keep driving relevant traffic to your website - and they aren’t as complicated as they sound! SEO involves optimising your content and using the right keywords, whilst PPC is paid advertising. You purchase a keyword and when someone googles this phrase, your website will appear in the top four search results. Simple, right? PPC similarly comes with a host of benefits that make sure you make your money back, and then some.
- Measurable Return on Investment
- Increased visibility
- Custom Functionality
- Data & Software Integrations
- You only pay for the users clicking through to your website
- Your traffic will be more relevant for lead generation
- Targeting only users that partain to your target audience