AdWords Terms of Service

Scope of Services

Below details the scope of services

Research

We often use competitive insights and industry-leading tools to discover more about your customer's online activities, interests, and demographics. This allows us to create an Ideal Customer Profile (ICP) for your advertising campaign. We also dive deep into your website and online presence to discover what's working well and identify new opportunities for growth. All of this combined with our expert keyword insights allows us to develop a kickbutt digital strategy!

Strategy

You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals.

Measurement and Key Performance Indicators

It's not the 1960s anymore - we know when advertising works! We use data to optimise the effectiveness of our campaigns and we use data to make decisions about the next steps that can bring more results.

No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs.

Whether your conversion is a property inquiry, a lead generation form, or a PDF download, we can track, report on, and optimise the campaign to deliver on those objectives.

Campaign Setup and Execution

Search Ads

Ad Groups

Your campaign will be divided into specific ad groups, allowing for the best possible optimisation between different industries, product categories, or geographies targeted by the campaign.

Keywords

We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, we will use the most sophisticated tools available to uncover which keywords are a good fit for your campaign and determine which terms and phrases your ideal customers are searching for.

Ad Development

Next, we take those keywords and build you the search ads. We write the initial copy to catch your customer's eye, and use cutting-edge features which include site links, call extensions, callouts, and more where appropriate.

Landing Pages

Optimising landing pages is a key part of a successful digital campaign that is too often overlooked. We can provide valuable feedback on the structure and content of your landing pages to help make the best use of every penny you spend sending customers to them. The better your landing page, the higher the quality score your ads will have, and the more conversions you will see.

Advertisement Optimisation

We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).

Display Ads and Remarketing

Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We can use a combination of the tactics below to best target your consumer.

• Contextual Targeting - We show your ads exactly when the audience is consuming content contextually relevant to your product
• Interest Categories - We reach your target audience, showing them relevant messages across the web
• Remarketing - We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users.

Campaign Management

Managing these campaigns takes a lot of time, something most business owners and marketers don't have. We're here to help. On a monthly, weekly, or daily basis, our optimisation experts can manage and optimise your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimisation recommendations to improve quality score.

Reporting

How do you know if all of this is working? Don't worry - your dedicated account manager will provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimisations and insights we have found. We will let you know which ad groups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions.

Timeframe

To complete the work outlined in the project scope, we'll need approximately 2 weeks to the going live date, depending on feedback from Your Business at each milestone. Upon signing the proposal, we are prepared to start work immediately. Below is an example of the Timeframe for delivering any new campaign with Socially Enterprise Ltd.

Phase	Week
Research & Setup Ad Campaigns	1
Inquiry Tracking ( Conversion tracking )	2
Go Live	3
Management & Optimisations	Ongoing
Reporting	Monthly

Feedback & Revisions

Our team relies on feedback from your business. We will do our best to work swiftly for you.

Typically the management fee will include revisions as part of your ongoing campaign, but you should keep in mind that the changes you request may affect the Go Live date or ongoing activity of your Ads being live. All the work involved is chargeable.

Your account manager will notify you in advance if your requests will incur additional charges/costs because they are considered out of scope.

In addition, please keep in mind that the Advertising platforms we use to generate leads will typically require 24-48 hours or more to approve your Ads. They may also pause or hold your account for any reason and at their discretion. This is out of our control as a third party.

Your Team

Dedicated Account Manager

Your dedicated point of contact who can respond to feedback, organise work with the team and provide insights and reports on a monthly basis.

Ad Campaign Manager

Every campaign has an Ad Campaign manager who is responsible for overseeing your Ads. They will provide suggestions for optimising the campaigns based on the analytics which we are receiving.

Landing Page & Website Developers

We have a dedicated team of programmers who are experts in a wide variety of technologies including everything from custom code to Wordpress. We can provide Software, Mobile Applications, Landing pages and websites.

Graphic & Video Designer

Our graphic design team can help you make your advertising stand out with beautiful graphics and video.

Automation & Ai Specialist

We are leaders in creating automated emails and messages that feel personable and can help qualify and engage your leads with fast responses to their inquiries. In addition, we are experts with the latest Ai and machine learning tools to drive efficiency.

Why Us?

We have over 10 years of experience with Lead Generation in your Sector. We strive to continue being leaders in our industry. We are passionate and care about our customers, their business and the results we achieve. We are approachable and easy to work with.

Contract

Between "us", Socially Enterprise Ltd, and "you/your business/business/client", receiving the services.

1.0 Services Rendered

INITIAL STRATEGY & DESIGN

To start the project, we will deliver the initial strategy and the design for the first time. This is the opportunity that if you're not happy with the direction our work is taking, you will pay us in full for everything we've produced and all the work hours completed up to that point and then cancel this contract.

2.0 Mutual Cooperation

We agree to use our best efforts to fulfil and exceed your expectations on the deliverables listed above. You agree to aid us in doing so by making available to us needed information pertaining to your website and to cooperate with us in expediting the work. You acknowledge and agree to the timeframe and expectations set out in the campaign setup and execution section of this agreement. You understand that the timeframes we provide are guides, and that unforeseen delays are part of the marketing and development process.

3.0 Charges for Services Performed

Requests above and beyond those listed in the quotation you received, may be considered out-of-scope and an amendment to the budget will be recommended. Projects that go dormant for longer than 45 days may incur a setup fee to resume work at the discretion of Socially Enterprise Ltd.

ERRORS

We can't guarantee that our work will be error-free (we're human!) so we can't be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you've advised us of them.

4.0 Terms of Payment

4.1 BILLING SCHEDULE

We're sure you understand how important it is as a small business that you pay the invoices that we send you promptly. We're also sure you'll want to maintain a positive working relationship and keep the project moving forward, so you agree to stick tight to the following payment schedule.

Socially Enterprise Ltd will provide you with a subscription payment link or an invoice for payment on the agreed date specified during the quotation phase. Socially Enterprise Ltd will supply your business with all necessary Invoices for payments within a reasonable amount of time. (if applicable)

4.2 CLIENT AGREEMENT TO PAY

You agree to pay the invoice upon receipt or by the agreed due date specified in the Invoice. For some campaigns, we may require a deposit or setup fee which should be paid in full as specified in the quotation. Every invoice after that will have 14 day payment terms. In the event payment is not made within 14 days, Socially Enterprise Ltd will charge a late payment fee of 3% per month on any overdue and unpaid balance, to cover the manpower, interest, and other costs Socially Enterprise Ltd pays for carrying overdue invoices from your business. In addition, Socially Enterprise Ltd reserves the right to stop work until payment is received.

4.3 COLLECTION COSTS

In the event that we incur legal fees, costs and disbursements in an effort to collect our invoices, in addition to interest on the unpaid balance, you agree to reimburse us for these expenses.

5.0 Cancellation of Plans

You have the right to modify, reject, cancel or stop any and all plans or work in process. However, you agree to reimburse us for all costs and expenses we incurred prior to your change in instructions, and which relate to non-cancelable commitments, and to defend, indemnify and hold us harmless for any liability relating to such action.

6.0 Responsibilities of Socially Enterprise Ltd and Your Business

6.1 SOCIALLY ENTERPRISE LTD RESPONSIBILITY FOR RELEASES

We shall obtain releases, licenses, permits or other authorisation to use testimonials, copyrighted materials, photographs, artwork or any other property or rights belonging to third parties obtained by us for use in performing services for you (If applicable).

6.2 YOUR BUSINESS RESPONSIBILITY FOR RELEASES

You guarantee that all elements of text, images, or other artwork you provide are either owned by your good selves, or that you have permission to use them.

6.3 CLIENT RESPONSIBILITY FOR ACCURACY

You shall be responsible for the accuracy, completeness and propriety of information concerning your products and services which you furnish to us verbally or in writing in connection with the performance of this Agreement.

7.0 Term and Termination

7.1 Period of Agreement and Notice of Termination

This Agreement is effective until terminated by either party upon not less than 30 days' notice in writing given by either party to the other.

7.2 TERMINATION FOR CAUSE

Either party to this Agreement may terminate the Agreement if the other party defaults in the performance of any of its material duties and obligations and the default is not cured within thirty (30) days of the receipt of notice of said default, or if the default is not reasonably curable within said period of time, unless the defaulting party commences cure within said period of time and diligently proceeds to cure the default.

In addition, either party may immediately terminate this Agreement by giving written notice to the other party if the other party is insolvent or has a petition brought by or against it under the insolvency laws of any jurisdiction, if the other party makes an assignment for the benefit of creditors, if a trustee, or similar agent is appointed with respect to any property or business of the other party, or in the case of the Client, if the Client materially breaches its obligations to make payment pursuant to this Agreement.

7.3 PAYMENT FOR NON-CANCELABLE MATERIALS?

Any non-cancelable materials, services, etc, we have properly committed ourselves to purchase for your account, (either specifically or as part of a plan such as modules, photography and/or external services) shall be paid for by you, in accordance with the provisions of this Agreement. We agree to use our best efforts to minimise such liabilities immediately upon written notification from you.We will provide written proof, upon request that any such materials and services, are non cancelable.

7.4 MATERIALS UNPAID FOR

If upon termination there exist any materials furnished by us or any services performed by us for which you have not paid us in full, until such time as you have paid us in full you agree not to use any such materials, in whole or in part, or the product of such services.

7.5 TRANSFER OF MATERIALS

Upon termination of this agreement, provided that there is no outstanding indebtedness then owing by your business to Socially Enterprise Ltd, Socially Enterprise Ltd shall transfer, assign and make available to Your Business all property and materials in its possession or control belonging to Your Business. Your Business agrees to pay for all costs associated with the transfer of materials.

8.0 General Provisions

8.1 GOVERNING LAW

This Agreement shall be governed and construed in accordance with the laws of England in the United Kingdom.

8.2 REPRESENTATIONS AND WARRANTIES

The parties each individually represent and warrant that each has full power and authority to enter into this Agreement and to perform all of their obligations hereunder without violating the legal or equitable rights of any third party.

8.3 ENTIRE AGREEMENT

Except as otherwise set forth or referred to in this Agreement, this Agreement constitutes the sole and entire Agreement and understanding between the parties hereto as to the subject matter hereof, and supersedes all prior discussions, agreements and understandings of every kind and nature between them as to such subject matter. If any provision of this Agreement is held to be illegal, invalid, or unenforceable under any present or future law, then that provision will be fully severable. In such instance, this Agreement will be construed and enforced as if the illegal, invalid, or unenforceable provision had never comprised a part of this Agreement, and the remaining provisions of this Agreement will remain in full force and effect.